As an account executive for RMPR, Laura uses her enthusiasm, attention to detail and exceptional writing skills to conduct research, organize and execute media relations outreach and provide trade show support for clients including Smith System, the Professional Awning Manufacturers Association and the Minnesota Nursery and Landscape Association (MNLA). Recently, Laura created a Web site for the MNLA to present landscape, nursery and garden careers as a viable profession to pursue for high school students.
Prior to joining Risdall McKinney Public Relations in 2007, Laura worked as a college marketing representative for Walt Disney Studios and Buena Vista Pictures Marketing. In this position, she devised and implemented creative promotional strategies for Touchstone and Walt Disney Pictures films on Minnesota college campuses. She first gained strategic communication experience as a marketing volunteer for the South Dakota Symphony Orchestra where she researched expansion opportunities and maintained relationships with donors and ticket subscribers.
Laura was the recipient of a Dr. Willard Thompson Scholarship at the 30th Annual Minnesota PRSA Classics Awards ceremony. Laura graduated from the University of Minnesota with two bachelor’s degrees in professional strategic communication and communication studies, with a minor in cinema studies and media culture.