"Best Media Kit" Goes to Risdall McKinney Second Year in a Row at 2009 Classics Awards
NEW BRIGHTON, MINN. (April 1, 2009) – The Minnesota chapter of the Public Relations Society of America (PRSA) has recognized Risdall McKinney Public Relations (RMPR), Evergreen Exhibitions and the Minnesota History Center with a PRSA Classics Award for "Best Media Kit (Events)" at the 31st Annual Classics Awards banquet on March 26. This is the second year in a row that RMPR took home the award for "Best Media Kit."
To gain visibility throughout the Midwest for Vatican Splendors and contribute to the ticket sales for the St. Paul arm of the three-city North American tour, RMPR developed a CD media kit and helped coordinate three press events.
"Vatican Splendors was a once-in-a-lifetime exhibit for Minnesota's residents and the Minnesota History Center," said Joel Swanson, APR, senior vice president of Risdall McKinney Public Relations. "Working with Evergreen Exhibitions and the Minnesota History Center's PR teams, RMPR created a visually stimulating, yet informational media kit that resonated with reporters, producers and editors."
Distributed to regional media prior to the first of three press events, the media kit showcased the priceless art and artifacts and gave media background on the exhibition, objects and spokespeople. As a result of the distribution of the media kit and three press events, spokespeople were booked solid with interviews through the grand opening week. The St. Paul Pioneer Press featured the exhibit as its cover story – taking up nearly the entire front page with full-color photos and a review. And, within the first month, the exhibit accomplished 37 percent of its 15-week goal. At the close of the exhibit, The Minnesota History Center saw more than 106,000 visitors pass through the site – making it its most visited exhibit ever.
"Vatican Splendors was one of the most well-attended and talked about exhibits at the Minnesota History Center," said Dan Spock, Director of the Minnesota History Center Museum,. "Risdall McKinney worked with our Marketing Department to develop a stunning media kit and helped coordinate three outstanding media events that drew attention to this exhibit from around the region."
In addition to winning the award for "Best Media Kit (Events)", RMPR was nominated for three other Classics Awards.
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About the Minnesota PRSA Classics Awards
The Minnesota PRSA Classics Awards recognize agencies, companies, individuals and students in public relations who have created exceptional public relations individual elements or tactics and programs. For the 31st Annual Minnesota PRSA Classics Banquet, guests were treated to an exciting evening at the Marriott City Center Hotel. For more information about MN PRSA and the Classics Awards, please visit www.mnprsa.com.
About Risdall McKinney Public Relations
Risdall McKinney Public Relations, a division of Risdall Marketing Group, LLC, is an integrated, marketing-oriented PR agency headquartered in New Brighton, Minn. With 2008 billings of $4.4 million, the agency is ranked as the seventh largest PR firm in Minnesota and is number 182 among the top 250 global firms ranked by the Holmes Report. Its client roster includes local, national and international work for business-to-business and consumer accounts, among others. Visit www.risdallmckinneypr.com for more information.
Amanda Draxton
Risdall McKinney Public Relations
651.286.6776
amanda@risdall.com
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RMPR was honored with a 2009 PRSA Classics Award for Best Media Kit
(Events lasting more than 7 days) with Evergreen Exhibitions and the
Minnesota History Center for Vatican Splendors.
Minnesota PRSA past presidents Rose McKinney, APR and Margaret Ann Hennen, APR meet up at the 2009 Classics Awards.
John and Ted Risdall connect with the Augustana College PRSSA group that recently visited the Risdall McKinney offices.
Andrea Goodall meets up with old friends.